09/2022 – Present

LINK Digital Marketing Agency

Head of Digital

Upon my promotion to Head of Digital, I assumed ownership of a 15-person digital department spanning client management, creative, web development, media buying, and project delivery. My focus was on scaling team capabilities, improving agency operations, and embedding strategic growth processes into the company culture.

Defined team structures and career paths for 15+ professionals, conducted regular performance reviews, and drove initiatives to accelerate talent development and employee engagement.
Mapped end-to-end workflows (from pitch to post-campaign review), established SOPs and automations, and implemented a centralised dashboard to track project milestones, resource utilisation, and deliverables.
Facilitated internal discovery workshops to gather requirements; led the agile development and launch of our proprietary CRM tool, improving client acquisition, reporting cadence, and cross-departmental visibility.
Built a unified budgeting framework for all digital services, balanced investment across channels, and ensured forecast accuracy against quarterly targets.
Collaborated with senior leadership and client executives to shape digital roadmaps, led quarterly strategy reviews, and secured buy-in for new service lines and growth initiatives.
Cultivated a high-trust environment built on open communication, constructive feedback, and collaborative problem-solving — enabling teams to innovate with confidence and deliver excellence.

06/2019 – 09/2022

ITOPYA.COM

Digital Marketing Manager

Joined Itopya — one of Turkey's leading computer retail chains and e-commerce platforms — as the sole digital marketer; departed leading a six-person digital marketing team and playing a key role in establishing a nine-person social media and video production team.

Built and scaled a six-member digital marketing and web management team; led the recruitment and onboarding of a parallel nine-person social media and video production unit.
Designed and executed integrated campaigns spanning on-page SEO, link building, paid search, display advertising, and email marketing, ensuring full alignment with brand and sales objectives.
Deployed a software-based project tracking system to standardise workflows, accelerate approvals, and improve cross-departmental visibility.
Acted as the bridge between the digital team, product management, and web development — translating business requirements into technical specifications and resolving analytical or operational blockers.
Established KPI frameworks and reporting dashboards, enabling data-driven optimisations that increased engagement, reduced bounce rates, and improved conversion efficiency.
Introduced the company's first email campaign, first landing page campaign, and first real-time marketing programme.

09/2017 – 04/2019

E-GameShop

Digital Marketing Specialist

Joined fully remote to build and optimise the company's e-commerce presence from the ground up. Following the opening of the Istanbul office, transitioned to on-site team leadership — defining the department structure, hiring new team members, and implementing standard procedures for seamless collaboration between HQ and the Istanbul office.

Developed scalable digital playbooks and documentation, enabling a smooth transition from a one-person remote operation to a cohesive office team.
Introduced clear SOPs for campaign planning, asset approvals, and performance reporting, reducing project turnaround times.
Coordinated between the Ankara HQ, Ankara retail store, and Istanbul digital team, translating business goals into clear digital requirements.
Launched and iterated paid search and display campaigns using A/B testing, improving click-through rates and conversion flows.
Collaborated with designers to implement UI/UX improvements and worked with developers to maintain web performance and analytics integrity.

07/2017 – 08/2017

4K Metal

Engineering Intern

During my mechanical engineering internship, I supported both core product management activities and various digital marketing projects while learning engineering fundamentals hands-on.

Assisted in the preparation of technical documentation and market analyses using Microsoft Excel, Word, and PowerPoint.
Contributed to content updates and basic layout adjustments on the company website to improve usability.

07/2014 – 05/2017

Fiverr

Freelance SEO & Web Consultant

As a freelance SEO consultant, I partnered with clients across industries to design and implement data-driven optimisation strategies. Services covered technical audits, keyword research, on-page and off-page optimisation, and content planning.

Achieved a 5.0-star client rating across 37 reviews, consistently delivering high-quality work.
Maintained a 100% on-time delivery record across all projects.
Exported digital marketing expertise to 8% of global markets, with key clients in the United States, Germany, the United Kingdom, and Saudi Arabia.