About Me

Engineering discipline, marketing vision.

I'm a digital marketing leader with over 11 years of experience. I blend analytical rigor with creative vision to architect data-driven campaigns, lead high-performance teams and build digital growth systems.

Portrait photo of Burak Senguloglu

About Me

Hi, I'm Burak.

My story began in primary school, where a fascination with the power of the internet led me to build my first HTML pages. Today, I channel that same curiosity into AI-driven tools and PHP development, harnessing automation and intelligent systems to streamline workflows and elevate targeting precision.

I'm currently Head of Digital at LINK Digital, leading a 15-member department spanning account management, creative design, development, media buying and analytics. Blending engineering-honed analytical discipline with creative vision, I design campaigns and processes that produce measurable results.

I design and implement end-to-end e-commerce strategies for platforms such as IKAS, OpenCart, Ticimax and Shopify, as well as marketplaces like Trendyol, Hepsiburada and Amazon — leveraging complex integrations, custom API implementations, platform-specific advertising solutions and granular conversion tracking to ensure measurable growth.

Beyond the office, I'm passionate about exploring new cultures — traveling across Türkiye and abroad — and draw creative inspiration from techno music, blogging about digital trends and hands-on project development. I bring that same energy and dedication to everything I do.

My Career

Professional Journey

2025 — Present

Head of Digital

LINK Digital Marketing Agency · Istanbul

Upon promotion to Head of Digital, I assumed responsibility for a 15-member digital department spanning account management, creative design, development, media buying and analytics. I defined team structure and career paths, mapped end-to-end workflows with automations and SOPs, and led the agile development and launch of our proprietary CRM tool.

Focus areas: Team leadership, agency operations, CRM development, budgeting frameworks, C-suite collaboration, growth processes.

2023 — Present

Digital Marketing Manager

Tier2 Global · Dubai, UAE

At Tier2 Global — an AGI Global and LINK Digital sister company — I oversee end-to-end delivery of digital marketing services for Middle Eastern clients, exporting Turkey-based expertise to new markets. I craft tailored roadmaps for IT and technology clients, manage a distributed team of specialists, and optimize multi-platform budgets with AI-driven analytics.

Focus areas: International markets, market adaptation, distributed team management, multi-platform budget optimization.

2022 — 2025

Digital Marketing Manager

LINK Digital Marketing Agency · Istanbul

I oversaw the planning, execution and continuous improvement of the agency's SEO, performance marketing, web development and social media initiatives. Leading a team of six domain specialists, I designed training programs, standardized project frameworks, introduced sprint cadences, and acted as the primary bridge translating client goals into clear deliverables.

Focus areas: Performance marketing, SEO, web projects, social media, sprint planning, team development.

2019 — 2022

Digital Marketing Manager

ITOPYA.COM · Istanbul

I joined Itopya — one of Turkey's foremost computer retail and e-commerce brands — as the sole digital marketer; by the time I departed I was leading a six-person digital team and had played a pivotal role in founding a nine-member social media and video production unit. I owned the full digital roadmap across SEO, SEM, performance advertising, web management and corporate communications.

Focus areas: E-commerce growth, SEO, SEM, paid media, KPI frameworks, team building, process systemization.

2017 — 2019

Digital Marketing Specialist

E-GameShop · Istanbul

I established and optimized the company's e-commerce presence from scratch, operating fully remote at first — architecting end-to-end digital workflows across SEO, performance advertising, web management and design coordination. With the launch of the Istanbul office, I transitioned on-site, defined the department structure and onboarded new team members.

Focus areas: E-commerce setup, SEO, search & display ads, A/B testing, UI/UX collaboration, digital playbooks.

2017

Intern — Mechanical Engineering

4K Metal Makina Engineering · Hatay

During my mechanical engineering internship I supported both core product-management activities and several digital marketing projects — preparing technical documentation and market analyses, and collaborating on the company website's content updates. An early exposure to cross-functional workflows.

Focus areas: Technical documentation, market analysis, web content management.

2014 — 2017

SEO Consultant

Fiverr — Freelance · Remote

As a freelance SEO consultant I partnered with international clients across industries, delivering technical audits, keyword research, on-page and off-page optimization and content planning. I maintained a 5.0-star rating across 37 reviews with 100% on-time delivery, serving markets including the US, Germany, the UK and Saudi Arabia.

Focus areas: SEO consulting, technical audits, international clients, 100% on-time delivery, 5.0 client rating.

Education

Education

Bachelor's degree

Iskenderun Technical University (ISTE)

Mechanical Engineering

Associate's degree

Anadolu University

Public Relations, Advertising and Applied Communication

Certificates

Certificates & Trainings

Google — AI for App Building
Google AI for App Building
Semrush — AI Search Operating System
Semrush AI Search Operating System
Semrush — AI-Powered Marketer
Semrush AI-Powered Marketer
Microsoft — Microsoft 365 Identity and Services
Microsoft Microsoft 365 Identity and Services
Council of Europe — C1 English Proficiency
Council of Europe C1 English Proficiency
View All Certificates

Skills

Skills & Tools

Marketing & Growth

Performance Marketing SEO Growth Strategy E-commerce Marketplace Operations Content Strategy Email Marketing ASO

Development & Product

PHP REST APIs Flutter Mobile Applications WordPress HTML / CSS / JS Firebase Unity

Data & Tools

Google Ads Meta Ads Google Analytics 4 Tag Manager Looker Studio CRM Systems AI Tools

Languages

Turkish (Native) English (Professional) German (Elementary)

Want to get to know me better?

Download my full career history as a PDF, or reach out directly.

Download CV (PDF) LinkedIn Profile Get in Touch