LINK CRM
An internal agency workflow and performance management platform that centralizes client operations, task tracking and reporting visibility. I built it from scratch as part of my role at LINK Digital — capturing requirements through internal discovery workshops, then driving agile development and launch.
While the product belongs to the company, its architecture, development process and operational logic were designed by me to improve agency workflow, visibility and performance tracking.
- Client onboarding centralized in one place
- Improved reporting cadence and interdepartmental transparency
- Project milestones and resource utilization tracked in a single dashboard