About Me
About Me
Everything about me, including my career, training and skills, is on this page. If you still need more, you can send an e-mail to iletisim@buraksenguloglu.com.
BURAK ŞENGÜLOĞLU
SEO & DIGITAL MARKETING SPECIALIST
A former mechanical engineer, an innovative digital marketing specialist who can produce text-based, visual and audio content, market the content he produces, follow the transformation of the content he markets, and is experienced in search engine optimization and social media management.
BIOGRAPHY
Burak was born in 1991 in Istanbul. He completed his high school education in the field of Mathematics-Science (MF) at K.F.Olcay Anadolu High School, and his undergraduate education in Mechanical Engineering at Iskenderun Technical University. He also received an Associate Degree in the Department of Public Relations and Marketing.
After the marketing and search engine optimization needs arising on the game news website he opened during his university years, he started to shift his direction to this field. The story of his professional career began with the offer he received from an institution in the game and technology (IT) sector, after he started to apply the trainings and resources he received from abroad to reach more people on his website.
Burak Şengüloğlu has turned his story, which he started in 2013, into a career and is currently working under the umbrella of LINK Digital Marketing Agency.
Burak is an eCommerce-based digital marketer and has been managing product management, store management and marketplace advertisements for a long time in Trendyol, Hepsiburada, Çiçeksepeti and N11 panels. He also has a command of Trendyol’s influencer marketing activities.
EXPERIENCE
Digital Marketing Manager
09/2022 – Present
It covers the process of realizing all digital projects, including the digital transition process of dozens of brands in different sectors.
- Team management
- Search Engine Optimization (SEO) Studies
- Performance Marketing Studies
- Social media management
- Creative Website Production
Digital Marketing Manager
06/2019 – 09/2022
I was the head of the department where the website of ITOPYA, which has 4 branches in total and has become the leader in the sector, which carries out retail sales in the categories of computers, peripherals and information technologies, is managed and marketing activities are carried out, which is visited by more than 1 million users per month.
In addition to the management of the e-commerce site, whose traffic has increased more than 10 times in the 39 months since the day I took office, I have been playing an active role in all digital marketing processes, except for influencer marketing. In the current organization, I was working as the senior manager of the 6-person department.
- Team management
- Search Engine Optimization (SEO) Studies
- Performance Marketing Studies
- Web Management
- Campaign Management
- Corporate Communications
- Software Process Tracking
- Administrative Affairs
Digital Marketing Specialist
09/2017 – 04/2019
I have been working since the opening of the Istanbul office for the e-commerce management of the company, which was established in Ankara to carry out retail sales in the categories of peripherals, player products and stationery. The company, which did not have e-commerce turnover yet when I took office, had a volume of e-commerce sales 10 times greater than the current Ankara branch at the time I left the job.
- Search Engine Optimization (SEO) Studies
- Performance Marketing Studies
- Web Management
- Design
EDUCATION
Mechanical Engineering
Bachelor’s Degree / Diploma Score: 2.79
Public Relations and Advertising
Associate’s Degree / Diploma Score: 2.94
CERTIFICATES OF ACHIEVEMENT
English – C1
Certificate Code: 9012105601 – The Council of Europe
Digital Marketing
Certificate Code: MMZ 8CS 4XJ
Email Marketing
Certificate Code: 4549dc3653674b1ca3511f4fac00a1c5
SEO Tools
Certificate Code: 61782408bd3e12e
Social Media
Certificate Code: 7de1b285b0bb461ba23f5653ca181cd2
Technology Literacy
Score: 82
Inbound Marketing
Certificate Code: 113f59f85114476ca4ba92e0da27abb3
Display Ads
Certificate Code: 113644268
Search Ads
Certificate Code: 114869656
CERTIFICATES OF PARTICIPATION
Google Analytics for Beginners
Valid To: May 2024
Advanced Google Analytics
Valid To: May 2024
SEO Foundations
Certificate Code: ATOEMvkARg17AGrhVyqqX2FK9vDO
Social Media Marketing Fundamentals
Certificate Code: ATrTbV0h4I3e6edbPs-pJ_1DChs7
EXAMS
MS-100 Microsoft 365 Identity and Services
Certificate Code: 990180782 / Success Score: 876
NATIONAL PUBLICATIONS
Gaming Industry & eSports Entrepreneurship
Issue: 33 / Page: 74-76
Shopping from Japan
10 March 2018 Hürriyet
SKILLS
Tools & Softwares
- Adobe Photoshop
- Ahrefs
- Google Ads
- Google Analytics
- Google Firebase
- Google Merchant Center
- Google My Business
- Google Tag Manager
- Google Search Console
- Linkedin Ads
- Meta Business
- Opencart 2.X/3.X
- Screaming Frog
- Semrush
- Similarweb
- WordPress
General
- Article Writing
- Email Marketing
- Graphic Design
- Influencer Marketing
- Photography
- SEO & SEM
- Social Media Management
- UI Design
SEO
I can make a website suitable for search engines in terms of content, technical and external links.
Performence Marketing
I can manage optimization processes for Google Ads, Meta Business, Linkedin Ads, Criteo and various advertising purchases.
eCommerce
I can undertake all the processes of an ecommerce site, from product card entry to marketplace campaigns, from design to strategy plans.
WordPress
I am able to work on the design, SEO operations, speed optimization, plugin management and security of a site in WordPress infrastructure.
Social Media Management
With strategic and content-based planning, I can manage your social media accounts such as Instagram, Facebook, Twitter, Pinterest and Tiktok.
Content Management
While making your website readable, I can produce SEO compatible semantic articles, including detailed research, that will climb to the top in search engines.