Technical SEO refers to all the code-level work done to make a website more easily understood and achieve higher ranking by search engines. These efforts include technical details such as the website’s coding, structure, speed, and mobile responsiveness. Technical SEO can be less expensive and quicker to implement compared to other SEO efforts, allowing a website to achieve higher search rankings.
To carry out technical SEO for a website, the website’s coding must first be properly done and up-to-date with current technologies. Even websites built with content management systems such as WordPress and Opencart can be compliant with technical SEO criteria, provided they are regularly updated. The coding structure should be simple, clean, and understandable, which will help search engines understand the website more easily and quickly crawl it. This can also improve the user experience, making it easier for readers to use the website.
Technical SEO Criteria
The structure of a website is considered an important aspect of technical SEO efforts. The website’s structure should be organized and understandable, allowing readers to easily navigate the website. Search engines also take this structure into account, crawling the website more easily and achieving higher rankings.
The speed of a website is another important aspect of technical SEO. The loading speed of a website is crucial for users to easily use the website. Search engines also value fast-loading websites and use this as a factor in their ranking algorithms, helping the website achieve higher rankings.
When carrying out technical SEO, mobile responsiveness is an important consideration. In today’s world, the use of smartphones and tablets has increased. Therefore, it is important for a website to be easily usable on mobile devices. Search engines also prioritize mobile-friendly websites, allowing for higher rankings.
How will Technical SEO Change in 2023?
Technical SEO refers to the efforts made to make a website more easily understood and achieve higher ranking by search engines. In 2023, the importance of these efforts will continue. Search engine algorithms are constantly changing and technical SEO efforts need to be updated to keep up with these changes. For example, mobile responsiveness, which has been a major trend in the past 3 years, will be even more important in 2023.
Technical SEO efforts such as properly coded website, organized and understandable structure, high speed, and mobile responsiveness will be taken into account by search engines in 2023. Therefore, it will be important to carry out and update technical SEO efforts to achieve higher rankings in search results.
Common Technical SEO Mistakes
Improper use of keywords: Keywords play an important role in achieving higher rankings in search results for a website. Therefore, keywords must be used properly. However, some websites may use keywords excessively, resulting in a violation of search engine’s “keyword stuffing” rule.
Improper use of title tags: Title tags are the titles that appear in search results for a website. Therefore, title tags must be used properly. However, some websites may use title tags excessively, resulting in a violation of search engine’s “title tag stuffing” rule.
Improper use of meta descriptions: Meta descriptions provide a brief summary of a website’s content. They must be used properly in order to improve the website’s search engine ranking. However, some websites may use meta descriptions excessively, resulting in a violation of search engine’s “meta description stuffing” rule.
Improper use of header tags: Header tags help organize the content of a website and make it easier for search engines to understand. They must be used properly in order to improve the website’s search engine ranking. However, some websites may use header tags excessively, resulting in a violation of search engine’s “header tag stuffing” rule.
Improper use of robots.txt file: The robots.txt file is a file that controls how search engines crawl and index a website. Therefore, it is important to use the robots.txt file properly. However, some websites may misuse this file, blocking search engines from crawling their website and resulting in low search rankings.
Allowing 404 errors: A 404 error is a message that appears when a user tries to access a page that does not exist on a website. When users encounter this error, they realize that they have reached a non-existent page and the bounce rate (the rate at which users leave the website) increases significantly. Therefore, it is important to redirect these pages using a 301 redirect.
Improper use of XML sitemap file: The XML sitemap file is an important file that helps search engines easily crawl a website. Therefore, it is important to use the XML sitemap file properly.
Improper use of alt tags: Alt tags are important tags that describe what an image is. Therefore, it is important to use alt tags properly. The alt tags you use on images only affect the images.google.com domain. They also serve as keywords – long tail keywords – that support the content in your article.
